How Bernie Gudvi Has Helped Musicians Navigate the Pandemic
Todd Longwell Over the course of a career that dates back to 1977, legendary business manager Bernie Gudvi has handled the wealth and finances of some of the world’s top musical acts — including current clients Katy Perry, Michael McDonald, Richard Marx, Counting Crows and George Thorogood.But in addition to counseling his clients through triumphs and failures — and more recently guiding them through the consequences and bureaucracy of the disruptive COVID-19 crisis — Gudvi has given back to his community through his charitable work. For these endeavors, and for his brilliant career, Gudvi will receive this year’s Variety Business Managers Elite honoree award at a virtual breakfast celebration on Nov.