Loose Women, This Morning, GMB and Lorraine pulled into crisis meetings with ITV bosses
ok.co.ukLoose Women, Good Morning Britain, This Morning and Lorraine are reportedly in the midst of urgent discussions as they grapple with a significant drop in viewership.The popular daytime programmes are staring down the barrel of salary freezes and potential redundancies as ITV chiefs scramble to mitigate the financial fallout from a decline in ratings.
The network is reportedly resorting to severe cost-cutting measures across some of its most beloved shows. Rumours are swirling that staff may be offered shorter three-month contracts over longer-term agreements, and freelance workers could face cuts.
Even the much-anticipated annual ITV summer party, a highlight for the channel's biggest stars to mingle and unwind, is under threat of cancellation.
According to reports, ITV's daytime boss has convened meetings to deliver the sobering news to teams from all four flagship shows.
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