José ‘Pepe’ Bastón’s Elefantec Global Adapts IP From Spanish-Language Comedy Channel Enchufe.tv (EXCLUSIVE)
variety.comAnna Marie de la Fuente Ecuador-based 2bLatam, the driving creative force behind the wildly popular Spanish-language comedy channel enchufe.tv, has joined forces with Mexican media & entertainment indie Elefantec Global to develop content around enchufe.tv’s IP.
Founded by former Televisa exec José “Pepe” Bastón, Elefantec Global is behind such notable productions as “Bosé” for Paramount+ in Latin America, “La rebellion” for ViX+ and “Todo por Lucy’ for Prime Video.
With over 70 million subscribers on its social media channels, enchufe.tv is the largest Spanish-language comedy channel worldwide.
Its YouTube channel alone reaches more than 27 million subs, said Arturo Yépez, CEO of 2bLatam. The strategic partnership will seek to adapt the unique humor found in enchufe.tv’s sketches onto the big screen with its first project centering around one of the channel’s most iconic characters.
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