Jimmy Iovine says “fame has replaced great” in today’s music
nme.comConsequence of Sound, the mega-mogul opened up about today’s music world and the use of AI. After being asked about his views on the use of AI in songwriting and production, Iovine said: “I’m not saying it’s good or bad, but I think AI is going to be massive in songwriting on many levels.
One, on a very basic level, if somebody is stuck and you want to experiment and get an idea. Two, is that not everyone, but too many people today are making records for TikTok.”He continued: “They used to make records for radio, but now it’s TikTok.
That’s why all these pop records sound exactly the same. So if you’re making records like that, making records with this formula, then you’re going to start seeing big hits written and recorded with AI.”Iovine went on to clarify that he said “big hits” rather that “great hits” due to the use of a formula.
He then shared his observation on the state of music today and explained that with streaming, AI, social media, and other new technological shifts, “fame has replaced great.”“Artists are making so much money in so many different places, which is fantastic, but after they have a hit record, they can earn a lot of money on Instagram and all this stuff,” He said. “I feel that a lot of people, a lot of artists, not all, but a lot of artists are taking their foot off the gas in the record making category.
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