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IATSE Announces Core Principles for the Application of AI Technology in Entertainment

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Jazz Tangcay Artisans Editor IATSE has announced its core principles for the application of AI technologies in the entertainment industry.

In a statement, IATSE, a labor union which represents over 160,000 technicians, artisans and craftspersons in the entertainment industry, said, “Our approach as a union must be comprehensive, focused on research, collaboration, education, political and legislative advocacy, organizing, and collective bargaining.” The statement comes at a time when AI remains an important topic in SAG-AFTRA and WGA negotiations.

The principles laid out for its members include a comprehensive approach encouraging the union and its members to “focus on research, collaboration, education, political and legislative advocacy, organizing, and collective bargaining” when AI and machine learning technology is involved.

As part of that approach and research, the principals outline, “IATSE will also urgently identify which crafts and local unions are most at-risk of being affected in the immediate future.” The IATSE Commission on Artificial Intelligence will dive further into studying AI technologies, with a focus on how they may reshape the landscape of entertainment industry jobs under IATSE’s jurisdiction.

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