'I tried the bestselling Boots anti-ageing cream Claudia Winkleman, 52, loves'
manchestereveningnews.co.ukThere are few beauty launches that will see shoppers queue up outside stores to ensure they get their hands on the latest must-have.
They are particularly rare in a post-Covid, digitally driven era when you can restock your makeup bag at the click of a button from the comfort of your sofa.
But Boots has impressively managed to do it not once, but twice in the space of 12 months. First time around, it was for the launch of the No7 Future Renew range, which took the world by storm when it launched in April 2023, becoming the UK’s biggest ever beauty launch with more than 500,000 transactions within the first four weeks.
Exactly one year on, it seems customers still can’t get enough with one No7 Future Renew product selling every more than one every second as the latest addition to the line up - the No7 Future Renew Damage Protection Defence Shield SPF50 - launched on Wednesday, with shoppers in London, Manchester, Nottingham, Bristol and Milton Keynes generating queues before store opening. READ MORE: 'A 39-year-old who looks 25 recommended a skin firming cream to me - it hasn't disappointed' READ MORE: 'I ditched my Chanel perfume for an £18 Elizabeth Arden scent - it didn't disappoint' The SPF must-have quickly became the top-selling product on the Boots website on its launch day, and I would have no doubt been first in the queue if I hadn’t already been using it every day for the last three weeks.
Read more on manchestereveningnews.co.uk