Channel 5 announces major rebrand after 'huge appetite' for shows on Netflix
ok.co.ukChannel 5 is set for a major makeover, transforming its streaming and broadcast service in the wake of its programmes' success on Netflix.The broadcaster will rebrand as '5', merging with the online My5 platform, and will bolster its online archive, Paramount UK has revealed.
Ben Frow, Paramount UK's chief content officer, expressed excitement about the change: "We know from the success that so many of our Channel 5 shows have had on Netflix that there's a huge appetite for our content in the streaming world." He added: "As we relaunch as 5, our streaming service will be a much bigger and broader offer than My5 with a significantly expanded range of content including new series and box sets in reality, drama, factual and kids from across the Paramount family." The revamped streaming service will continue to be free and will feature an enriched library, including Paramount shows spanning various genres such as reality, drama, factual, films, and true crime, as well as offerings from MTV Entertainment Studios, CBS, Comedy Central, Milkshake!, Paramount+, and Nickelodeon.
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