Rebecca Rubin Film and Media Reporter “Guardians of the Galaxy Vol. 3” kicked off summer movie season with $114 million at the domestic box office, falling short of expectations while still landing the second-biggest debut of the year.
There are plenty of ways to parse that initial number, but for the third and final installment in the James Gunn-directed Marvel trilogy, it’s going to be less about the opening weekend — and all about the hold.
That’s industry parlance for how sharply (or not) a movie’s ticket sales fall in their subsequent weekends of theatrical release.
It’s hard to knock a film that opened above $100 million. Yet analysts were expecting a stronger start for “Vol. 3” because it’s the last of Marvel’s legacy tentpoles (at least, that have been announced) and because its predecessor, 2017’s sequel “Guardians of the Galaxy Vol.
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