Disney Launching Limited-Time Activation On TikTok Offering Users Video, Music & Custom Effects From 48 Of The Company’s Iconic Brands

deadline.com:

Disney and TikTok today announced a collaboration to celebrate The Walt Disney Company’s 100th anniversary. Fans on the platform “will be able to watch videos from across Disney’s brands, create their own videos with Disney music and effects, play daily Disney trivia, and collect and trade “Character Cards” to win unique profile frames.” The initiative launches Monday with more than 48 Disney handles participating.

The four-week activation will be live in 24 regions around the world, allowing fans of Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks and many more to access daily content related to their favorite characters, franchises, TV shows and movies. “For more than 100 years, Disney has been a leader in creative innovation and storytelling, so we are thrilled to continue that legacy with this first-of-its-kind experience on TikTok,” said Asad Ayaz, Chief Brand Officer of The Walt Disney Company, in a statement. “With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage and connect around their favorite Disney films, shows, characters and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company.” For example, the #marvel universe has racked up 277 billion views on the platform, according to the announcement, and  #encanto 31.8 billion views.

Disney counts more than 150 million followers on Disney-operated TikTok accounts. Nicole Iacopetti, Global Head of Content for TikTok, added, “The Walt Disney Company has an incredible legacy of bringing joy and excitement to a global community through its iconic films and TV series, heartwarming characters,