Cinema Marketing Firm PaperAirplane Hits Milestone With Studios & Exhibitors
deadline.comEXCLUSIVE: Exhibition marketing firm PaperAirplane Media, which has been a crossways for movie theaters and studios since launching during the pandemic in August 2020, has reached a milestone in its digital asset download portal, The Hanger, with 500K studio marketing assets downloaded.
Lionsgate vets Mike Polydoros and Will Preuss saw an opportunity and a need in the exhibitor relations realm and capitalized on it promptly in 2020, even though movie theaters weren’t 100% open.
Essentially, their Hanger portal is an area where studios can deposit all marketing materials for movie theaters, which they can then download for promotional purposes.
PaperAirplane connects movie theaters, studios and theatrical media ad agencies, creating and fostering in-theater promotions.
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