They could have chosen any city in the world for their fashion spectacular but Chanel chose Manchester. Three hours before the models took to the Métiers d’Art catwalk Bruno Pavlovsky, the brand's president, told us why.
It started, he explains, with the certainty that the show had to take place in England but not London. When Virginie Viard, the creative director of Chanel, visited the Northern Quarter in the summer months, and came across Thomas Street, her mind was made up.
On the street she found an ‘energy’ and an ‘atmosphere’ that she felt had to be captured, she was inspired; and no other street would do. READ MORE: The night the Northern Quarter will never forget READ MORE: REVIEW: The Chanel show was a masterclass in encapsulating the spirit of Manchester Sitting in the Bay Horse Tavern, as a rehearsal for the eagerly awaited show got underway, Mr Pavolvsky explained: “We knew what we wanted.
We wanted to come to England and also we decided this time it would not be London so we had to find another city. “In Virginie’s mind there was only one option, which we don’t like, we prefer to have several locations.
Read more on manchestereveningnews.co.uk
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