Brit Beat: How Kylie Minogue’s Summer Anthem ‘Padam Padam’ Is Going Global
variety.comJem Aswad Executive Editor, Music The No.1 albums never stopped for Kylie Minogue in the U.K. – but in recent years that hasn’t been the case with her singles.
All that has changed with the lead track from Minogue’s forthcoming 16th album, “Tension,” due out September 22. “Padam Padam” has become her first Top 10 U.K.
hit as a lead artist since 2010, and her first appearance in the chart’s top tier of any kind since 2011. That means she has now had Top 10 British hits across a remarkable five consecutive decades. “We were all confident we were going to have a great result,” says Jamie Nelson, SVP of U.K.
Recordings at Minogue’s label, BMG, who has worked with the star for over 20 years. “But it’s now flipping into an area that’s unprecedented, not just for her, but for a lot of projects that have got so much history.” Remarkably, the song became a hit despite an initial lack of playlist support from the U.K.’s leading national Top 40/youth radio station, BBC Radio 1.
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