‘Beetlejuice Beetlejuice,’ ‘Joker 2’ and More Fall Movies Aim to Sustain Summer’s Box Office Momentum
variety.comRebecca Rubin Senior Film and Media Reporter Cinema operator Rick Roman, who runs Crowne Point Theatre in Elizabethtown, Ky., thinks of multiplexes like buffets. “You can’t just have a main course,” he says. “You need salads and desserts too.” With his culinary metaphor, Roman is suggesting that cinemas need a little of everything on their marquees to thrive.
As it happens, he and his fellow exhibitors are enjoying a late-summer revival as audiences feast on the gamut of genres, from superhero adventures (“Deadpool & Wolverine”) and animation (“Despicable Me 4,” “Inside Out 2”) to disaster epics (“Twisters”), horror (“Longlegs”) and book adaptations (“It Ends With Us”).
Of course, there were misfires in between, such as Kevin Costner’s Western “Horizon: An American Saga — Chapter 1” (with “Chapter 2” subsequently pushed from its Aug.
16 release date), Sony and Apple’s big-budget romantic comedy “Fly Me to the Moon” and Lionsgate’s “Borderlands” video game adaptation.
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