Americans Spend $48 per Month on Video Streaming Services — and Half of Those Surveyed Say That’s Too Much
variety.comTodd Spangler NY Digital Editor “Subscription fatigue” among consumers is only getting worse, making it even more challenging for direct-to-streaming video providers to retain customers, according to Deloitte’s latest Digital Media Trends survey.
As streaming video competition continues to intensify, subscription growth rates across the industry have slowed — and churn rates have increased, according to the Deloitte’s 17th annual Digital Media Trends report.
On average, U.S. consumers pay $48 per month for subscription-video services, Deloitte’s survey found. About half of those surveyed agreed that they “pay too much” for SVOD services, while about one-third said they intend to reduce their number of entertainment subscriptions.
It’s the first time Deloitte’s Digital Media Trends survey asked respondents to put a dollar figure on their subscription-video spending.
Read more on variety.com