Alexia Laroche-Joubert Named Banijay France CEO
deadline.comBanijay France has found its new CEO. Alexia Laroche-Joubert will replace François de Brugada, who has moved to lead fledgling operation Banijay Events, as part of Banijay Group’s push into live events and experiences.
Laroche-Joubert is best known for leading her own production outfit Adventure Line Productions (ALP), which is part of Banijay, and has recently also been leading scripted label Screen Line Productions.
She counts executive producing TF1’s version of Survivor, Koh Lanta, which has been on air for more than two decades, and France 2’s Fort Boyard, and is credited with lead producer roles on M6’s Loft Story, which is France’s version of Big Brother and TF1’s Star Academy and Secret Story.
She was also an on-screen judge on Popstars. Before joining Banijay, she has spent more than a decade with Canal+ and rose to become Editor-in-Chief at TF1.
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