AI, Manga, More Toys, Cinema Revival Among Key Trends in Kids Entertainment in 2024, MipJunior Audience Told
variety.comLiza Foreman Kids spend more than 60 minutes consuming content a day on any device, and that figure is higher in the U.S., according to Ivan Colecchia, senior VP business development, at analytics firm The Insights Family.
Colecchia outlined several key trends for kids entertainment for the year ahead in a presentation at MipJunior kids content and co-production market.
The global take-over of anime, a cinema renaissance amongst kids, the rise in popularity of popular Asian culture, like K-Pop boy bands, AI, customized content, and an increased income from toys related to favorite shows were the main talking points for Colecchia on Friday. “Even though it was born in Japan, anime has become the number one genre, surpassing comedy for 6-12s,” he said. “There’s a global take-over and I think if markets can adapt anime locally it could grow.” When it comes to anime, 12% of teens globally read Manga.
In France, it’s the second most popular genre after comics, he said. But there’s a new threat on the horizon. While Hollywood writers have been battling for contracts regulating the use of AI, he described today’s kids as “native AI users.” He said: “97% of kids aged 13-18 are aware of AI.
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