Mipcom TV Market Draws More Than 11,000 Participants From More Than 100 Countries: ‘It’s Been a Really Buzzy and Busy Market’
variety.comLeo Barraclough International Features Editor “It’s been a really buzzy and busy market,” said Lucy Smith, director of Mipcom TV market and conference, and MipJunior, the kids TV event that preceded it, in Cannes Wednesday.
More than 11,000 participants from more than 100 countries had come to the event, which runs Oct. 16-19. This was the third consecutive year of growth, she said.
There are 3,567 buyers at Mipcom, which is an increase of 10% on last year. “I think that really does underline this renewal of third-party distribution,” she said. “And we’re showing that the platforms can coexist and flourish within the wealth of companies.” In order of the numbers of participants by country, it is the U.S.
first, followed by the U.K., France, Germany and Spain. China, the country of honor, is represented by more than 300 participants from 40 companies, the biggest Chinese delegations since before the pandemic, that is to say 2019.
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