A New TV Series About The Rise Of Glossier Is Coming To Amazon
glamour.com, another millennial pink mega brand is now set to make the leap to the screen: , the game-changing beauty empire founded by one of the original , .On October 23, it was confirmed that Amazon had won a bidding war for the rights to adapt , Marisa Meltzer’s instant bestseller, which examines the company’s stratospheric rise, as well as that of its high-powered CEO.
The book’s log line reads:“Called one of the most disruptive brands in beauty by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans lining up for a chance to buy its coveted products.
It also taught a generation of business leaders how to talk to millennial and Gen Z customers and build a cult following online.“At the centre of the story lies Emily Weiss, the elusive former Teen Vogue ‘superintern’ on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts and searing ambition needed to launch Glossier.
She cannily turned every experience, every meeting into an opportunity to fuel her own personal success. Together with her expensive signature style and singular vision for the future of consumerism, she could not be stopped.
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