ZEE5 Global’s Original Slate Picking Up Pace In U.S.
deadline.comEXCLUSIVE: ZEE5 Global’s slate of original series and films are beginning to pay dividends for the South Asian content streamer in the U.S.
We recently reported the service had seen Stateside viewing rise 35% year-on-year and new stats released today show the amount of time original content is being viewed is up by an even higher amount, 46% over the last year.
Those watching original movies and series was up 40%. Of course, like all streamers ZEE5 Global doesn’t release specific viewing metrics or subscriber numbers globally.
This makes contextualizing the growth harder but it is believed the total is well into the eight-figure mark. Hindi-language content drove the most viewing, with Sirf Ek Bandaa Kaafi Hai and Maya Bazaar – For Sale the most-watch movie and series in the last year, respectively.
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