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Jimmy Donaldson Entertainment film show stars audience 2020 Platform and Jimmy Donaldson

YouTube Content Creators Deliver Burgers, Nine-Foot Jeans, An 18-Carat Gold Xbox Controller … And Enormous Audiences

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Harnessing audiences for film and television content is now more challenging than ever thanks to variables such as the streaming model disruption and aftershocks of the pandemic.

And while the industry tries to keep up with the ever-evolving landscape, content creators on YouTube are attracting enormous audiences to their channels and building multimillion-dollar empires in the process.

YouTube has 2.1 billion monthly active users across the globe and around 122 million daily users — numbers that show no sign of abating.

The figures clearly show that, in terms of eyeballs on screens, the platform’s reach often surpasses film and TV viewing figures.

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