Todd Spangler NY Digital Editor Elon Musk’s X, the service formerly known as Twitter, will again begin accepting political advertising — with some caveats.
In a blog post Tuesday, X said, “Building on our commitment to free expression, we are also going to allow political advertising,” beginning in the U.S.
The decision reverses Twitter’s previous ban on all political ads, which dates back to October 2019. At the time, then-CEO Jack Dorsey explained the move to cease political advertising globally by saying, “We believe political message reach should be earned, not bought.” According to X’s blog post Tuesday, the company will “continue to apply specific policies to paid-for promoted political posts.
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