Ari Emanuel Offered to Run Twitter for $100 Million, but Musk Rejected the ‘Insulting’ and ‘Insane’ Proposal, Book Claims
variety.comTodd Spangler NY Digital Editor Ari Emanuel reportedly made an offer that Elon Musk could refuse. Last year, Emanuel, chief executive officer of media and talent-representation conglomerate Endeavor, texted his friend Musk with an offer to take on the job of managing Twitter, according to “Elon Musk,” Walter Isaacson’s sprawling new biography of the techno-titan.
Emanuel, in a three-paragraph text sent on the Signal encrypted messaging app, proposed that he and Endeavor would run Twitter (which is now called X) on Musk’s behalf, per Isaacson’s book. “For a fee of $100 million, [Emanuel] said, he would take charge of cutting costs, creating a better culture, and managing relations with advertisers and marketers,” Isaacson writes in the book, as reported by tech-news site the Verge.
Musk rejected Emanuel’s offer out of hand. According to Isaacson’s book, Jared Birchall, who serves as managing director of the entity housing Musk’s financial assets, called Emanuel’s text “the most insulting, demeaning, insane message.” Reps for Endeavor and X did not respond to requests for comment.
Prior to Musk’s Twitter takeover, Emanuel reportedly inserted himself into the dispute between Twitter’s board and Musk over the latter’s attempt to back out of the deal.
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