Patrick Frater Asia Bureau Chief Warner Bros Discovery’s JB Perrette warns that the global streaming market faces pain and consolidation over the next three to five years, but he says that the merged group has what it takes to be among the big five groups that pull through.
And, to win the war of attrition and consolidation, WBD may choose not to fight every battle. Perrette, WBD’s CEO and president of global streaming and games, said that the company’s Max streaming product is to be rolled out in a largely pre-determined sequence, one that arrives in Latin America and Europe before arriving in parts of Asia.
But, speaking on Wednesday at the APOS conference in Indonesia, Perrette said that in some markets Max may never happen, and that WBD may favor local partnerships instead. “If we think we’re going to have success and profitability, if our market differentiation is viable enough to make a go of it and have a profitable business over a three-to-five year timeline [then we will launch Max.] If the answer is ‘no’ because the market has ARPUs that are just too low or it is way over-served by a ton of other players, who are spending on a ton of content and losing a ton of money, we may say this is not the right time,” said Perrette. “If we think we can be successful based on the three metrics that we have [profitability, market share and scale] then, yes, great, we’ll go and figure out how best to tackle it.
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