Warner Bros. to pivot away from “volatile” AAA games and focus on live service
nme.comWarner Bros. has said it will pivot away from “volatile” AAA games to focus on live service and mobile titles.Last month, the company said the launch of Suicide Squad: Kill The Justice League “failed” to meet expectations.
Following the success of Hogwarts Legacy in 2023, that failure set Warner Bros. up for a “difficult” year.Speaking at a conference JB Perrette, Warner Bros.
Discovery’s CEO for global streaming and games, said that their business revolved around four key brands – Harry Potter, DC, Mortal Kombat and Game Of Thrones. “These are all billion-dollar plus businesses by themselves,” he explained.He went on to say that historically, Warner Bros.
has been focused on “volatile” AAA titles.“The opportunity is to take those four franchises and be able to develop a much more holistic approach,” said Perrette, wanting to expand into the mobile and multiplatform free-to-play space “which could give us a much better and consistent set of revenue.” The company plans to launch a number of mobile free-to-play games later this year.Warner Bros.
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