Todd Spangler NY Digital Editor UTA named Bob Roback, a veteran entertainment and tech entrepreneur and executive, its new chief operating officer.
In joining the firm, Roback will also be a partner and join UTA’s board of directors. Roback takes over the COO role from Andrew Thau, who will continue as co-head of UTA Sports.
Roback will report to UTA CEO Jeremy Zimmer and president David Kramer. As COO, his responsibilities include overall business operations and overseeing growth, strategy and technology, with a focus on efficiency and innovation, the company said.
Roback’s career spans content, digital consumer services and consumer products, as well as business-to-business platforms and marketplaces.
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