The Rowing Blazers x Target Collection Is a Preppy Dream Come True

glamour.com:

. Set your alarm now, since the collection will likely sell out almost instantly.Founded in 2017 by designer , Rowing Blazers also has collaboration baked into its DNA.

The brand has released collections with and , partnered with and , and even reissued one of . But through Target, the NYC-based brand is reaching its largest audience yet, bringing its modern take on preppy style to the masses.“This is going to be the first introduction to the brand for so many people, and so I wanted this collection to be quintessential Rowing Blazers,” Carlson tells Glamour.

He would know ; he was a three-time member of the US National Rowing Team (once winning a bronze medal at the World Championships) and studied archaeology at Oxford and Georgetown, NBD.“It’s not watered down or anything different from how I approach our own main collections,” Carlson says. “It’s a quirky, irreverent, colorful take on the classics.

It’s taking this timeless, American, collegiate aesthetic, but it’s doing it in a way that’s fun, relevant to today, inclusive, approachable rather than stuffy—that’s what Rowing Blazers is all about.”Rowing Blazers x Target is, indeed, inclusive: Apparel ranges from XXS to 5X and is largely gender-neutral, and prices start at $5 with most items below $30.