Emily Longeretta Kinetic Content owns the reality space for relationship shows. From “Married at First Sight” and “Love Is Blind” to “The Ultimatum” and “Perfect Match,” the production company knows what viewers want.
And now, they’re branching out. In early 2022, Kinetic EVP and co-head of development Karrie Wolfe read a story about how America’s love for “Yellowstone” was helping launch professional bull riding (PBR) as a team sport.
Last year, the sport launched a team series, creating a whole new world for the sport — and for Wolfe. “You have these billionaires that were bringing together these amazing bull riders, and it was actually happening.
There were eight new franchises being established, and they were going to be starting this format, these competitions in July — there was going to be a draft,” Wolfe says. “There was this perfect storm happening where there was this craving for Americana, the Western culture and I think a global audience really hungry for amazing storytelling. ‘Yellowstone’ was a colossal success. ‘Drive to Survive’ on Netflix showed that you can take a niche sport and bring in a global audience of men and women.
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