How Aston Martin Became Integral to James Bond’s Screen Legacy
Leo Barraclough International Features Editor British luxury car manufacturer Aston Martin celebrates its 110th anniversary this year, but its eyes are firmly on the road ahead, not the rear-view mirror. On May 24, at Hotel du Cap-Eden-Roc, in Antibes, France, near Cannes, the company unveils the first of its next generation of sports cars (see teaser image, here) and the following evening the new model will go to the highest bidder at the AmfAR Charity Gala at the hotel. Then, on May 28, a short dash along the Riviera, the brand’s Formula 1 team races at the Monaco Grand Prix. Commenting on the choice of the Cannes Film Festival as the venue to launch the new model, Aston Martin’s global chief brand and commercial officer, Marco Mattiacci, says: “The movie business is where we belong.”