coveted to the list. The infamous was first announced on February 7 to tease the chain’s new toasted baguettes, and if you’ve scrolled through TikTok in the last few days, you’ve probably encountered the around the item.
The bag in question is made of faux green leather with a repeating “P” monogram. A gold magnetic clasp bears the same logo. It’s long and shallow, and the perfect size for holding an actual sandwich—or a phone, keys, lip liner, and other everyday essentials.
And yes, it comes protected by a Panera-branded dust bag, all for $39.50.Courtesy of brandCleverly timed to coincide with New York Fashion Week (which runs from February 10 through 15), the stunt succeeded—you now know about its new toasted baguettes—but it might have strayed a little too close to the sun.
The handbag has already sold out, been restocked, and sold out again, and now it’s reselling on eBay for as much as . This isn’t the first meme-y Panera merch (it released a swimwear collection in 2021), but it’s certainly the most viral.
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