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Taylor Swift

Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.

Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.

Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.

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Super Bowl 2024: 20% of Viewers Say They Rooted for the Kansas City Chiefs Because of Taylor Swift

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variety.com

Todd Spangler NY Digital Editor How big was the Taylor Swift effect on the Super Bowl? Her impact on viewership of CBS’s Super Bowl LVIII telecast will continue to be debated even after ratings for TV’s biggest event of the year come out.

But it’s undeniable that Swift — who jetted from Tokyo to Las Vegas to cheer on beau Travis Kelce and the Kansas City Chiefs in Sunday’s Super Bowl — has ratcheted up interest in the NFL and is responsible for recruiting a new cadre of fans to pro football.

Here’s a new data point on the Swift-ization of the NFL: 20% of 2024 Super Bowl viewers said they were rooting for the Chiefs because of Kelce’s relationship with the global superstar, according to a flash survey conducted by consumer research firm Numerator.

The poll was taken after the Chiefs clinched a 25-22 overtime defeat of the San Francisco 49ers. Overall, 48% of viewers surveyed said they were cheering for the Chiefs, compared with 37% for the 49ers and 13% for neither team (with the remainder in the “don’t know” category).

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