Sony Music’s Premium Content Division Ramps Up Documentary Production, With Films Coming On Celine Dion, Carlos Santana, Luther Vandross And More
deadline.comThe Bee Gees, The Go-Go’s, David Bowie, the Grateful Dead, Louis Armstrong, the Velvet Underground, and Tina Turner have something more in common than just musical greatness.
They’ll all been the subject of recent documentaries, part of an explosion in popularity of the nonfiction genre. Record companies used to be relatively passive partners in documentary making – licensing songs here and there.
But with streaming platforms, theatrical distributors, and cable networks avid for music-driven docs and series, labels are stepping up to deliver nonfiction content themselves.
Sony Music’s Premium Content Division has become a leader in the space. “We have an incredible opportunity to pair up some of the best music artists in the world with some of the best filmmakers in the world and create new art between them,” notes Krista Wegener, EVP Premium Content Development, Sales and Distribution. “That’s a really exciting proposition and something that we’re doing a lot of.” The Premium Content Division’s slate of music docs includes an upcoming film on Celine Dion, directed by Oscar-nominated filmmaker Irene Taylor (Leave No Trace).
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