Projeto Paradiso: Making a Difference for New Talent
variety.comJohn Hopewell Chief International Correspondent In subscription terms, Brazil rates as the Netflix’s second-biggest market in the world, with a 2022 year-end estimate of 16.4 million subscribers, says Ampere Analysis’ Guy Bisson. “The market is huge and the talent outstanding,” agrees Fremantle’s Manuel Marti.
As Brazil shapes up as Latin America’s ground zero for streamer wars, where do you find new talent and how do you nurse it? Some answers are given by Brazil’s philanthropic org Projeto Paradiso.
Launched in March 2019 by heiress Olga Rabinovich, it initially focused on new talent and project development, especially screenwriting, the industry’s direst need.
Also, in this discipline, Projeto Paradiso’s limited finding could go furthest. After Jair Bolsonaro took office as Brazilian president in 2019, export funding — for national cinema promotion agency Cinema do Brasil, for example — steadily wilted.
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