Peacock Raising Prices For First Time Since 2020 Launch
deadline.comPeacock is phasing in the first price hike in its three-year history, which will increase the rate for the streaming service’s Premium tier by $1 a month and that of Premium Plus by $2 a month.
After the increase, the new prices will be $5.99 for Premium and $11.99 for Premium Plus. The latter tier is virtually ad free and also includes access to live, local NBC channels and the ability to download programming.
The update will take effect on August 17 for existing subscribers and immediately for new ones. NBCUniversal parent Comcast will report new figures later this month as part of quarterly earnings, but as of March 31, Peacock had 22 million subscribers.
The service has grown more rapidly than most since a strategic shift in 2021 from its free, ad-supported origins toward a focus on paid subscribers.
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