Todd Spangler NY Digital Editor Broadcast and cable TV dropped to a new low in July 2023 in terms of total share among American viewers — dropping below 50% of total TV usage in the United States for the first time, according to Nielsen.
Meanwhile, streaming services like YouTube and Netflix accounted for a record 38.7% of total U.S. TV usage, the category’s largest share reported in Nielsen’s The Gauge monthly report to date.
Overall TV usage increased 0.2% during the month (and usage among audiences under 18 was up 4%). In July, cable’s share fell below 30% for the first time, losing a full share point to stand at 29.6%.
Broadcast usage fell 3.6%, down 0.8 points. On a year-over-year basis, broadcast viewing was down 5.4% (-1.5 points), and cable viewing was down 12.5% (-4.8 points).
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.