Olympic Games Ceremonies Wizard Marco Balich on Partnering With Banijay to ‘Challenge’ Global Live Entertainment Operators (EXCLUSIVE)
variety.comNick Vivarelli International Correspondent Milan-based events creator Marco Balich has choreographed and produced a record-breaking 14 Olympic ceremonies, including for the 2006, 2014, 2016 and 2020 Olympics respectively held in Turin, Sochi, Rio de Janeiro and Tokyo.
More recently, Balich and his team created the spectacular ceremony for the 2022 Qatar FIFA World Cup for which he liaised directly with Qatar’s ruling emir, Sheikh Tamim bin Hamad Al Thani.
His Balich Wonder Studio has now partnered with global content giant Banijay, which has taken a 51% stake in the outfit he created in 2013.
They are combining their strengths to expand the studio’s scope in various ways, a key one being venturing into immersive live experiences set in the worlds of Banijay IPs such as “Black Mirror” and “Peaky Blinders” in the scripted realm and, interestingly, also “Master Chef” to mention those he cited.
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