Korean Content Captures 50% Of Asia SVOD Viewing In 2023 First Half; ‘The Glory’, ‘Taxi Driver’ Among Top Shows – Report
deadline.comKorean content accounted for 50% of SVOD viewership and 42% of freemium viewership across Asia in the first half of 2023, according to a report released by Media Partners Asia (MPA).
MPA also found that the number of VOD users streaming Korean content reached a record-breaking 58 million in the first quarter of 2023, driven by shows including Netflix’s The Glory and Physical: 100, as well as Taxi Driver, which Viu streamed in Southeast Asia.
The reported credited “a large domestic audience combined with massive reach” for the success of Korean content. Shows originating in Korea had the highest daily engagement rate across the nine Asian markets tracked by the report, ahead of US and fast-growing Chinese, Thai, Indian and Japanese content. “Netflix is the major driver of SVOD Korean content demand in the region, while Viu leads significant freemium demand in Southeast Asia,” the report stated. “Other notable platforms with Korean content investment and growing reach include Tving and Wavve in Korea, and global services Disney+ and Amazon Prime Video.” The report added that the top two dramas – The Glory and Taxi Driver – benefited from platform exclusivity, star power and local dubbing.
They also tapped into popular drama elements such as revenge and vengeance plots and, in the case of The Glory, a strong female lead.
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