to its website, offering what it calls a “fascinating learning experience” into failed innovation. “Every item provides unique insight into the risky business of innovation,” continues the site. “The museum aims to stimulate productive discussion about failure and inspire us to take meaningful risks.” The Museum of Failure showcases more than 159 retail items that didn’t quite take off, including the infamous and much-reviled Google Glass and the ill-fated DeLorean car, which was made famous by the “Back to the Future” franchise.Other items that made the museum’s not-so-hallowed halls include 1985’s Coke II — also known as New Coke and revisited in Season 3 of the mid-’80s-nostalgic Netflix series “Stranger Things” — as well as the 2003 Nokia N-Gage smartphone, which despite its failure in the US helped jump-start Finland’s mobile gaming industry.
Also in the sideshow of shame: Bic for Her pens, which were released in 2011 and whose only difference from other writing instruments was they were sparkly, bright colors.
The exhibit was curated by Dr. Samuel West, who holds a Ph.D. in organizational psychology and is a licensed psychologist. The biggest obstacle to innovation, according to West, is the dread of defeat, which served as his inspiration for the traveling exhibit.“My research is focused on helping organizations to be more innovative.
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