‘Super Mario Bros’ Moolah Monday: $20M+ Reps Record For Illumination Movie
deadline.comThe Easter holiday weekend may be over, but that didn’t mean it was game over for Illumination/Universal’s Super Mario Bros Movie which clocked a fantastic $20.1M on Monday.
That figure is easily the best Monday ever for an Illumination title, beating out the $19.6M Monday earned by Sing on Dec. 26, 2016.
Monday was a rich day for moviegoing with a good chuck of K-12 schools off at 40% on spring break, down from 80% on Good Friday.
Colleges on break yesterday repped 10%, down from Friday’s 31%. The six-day running total on Super Mario Bros is $224.7M. It would not be shocking, especially how Universal has kept these family pics as wide releases for several months even as they hit PVOD, to see Super Mario Bros hit $500M-$600M at the end of its domestic run.
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