New Twitter CEO’s Biggest Goal Is to Convince ‘Erratic’ Elon Musk ‘Not to Fire Her,’ Axios Says (Video)

thewrap.com:

Yaccarino is leaving the company amid widespread speculation that she will take the helm at the social media platform. Twitter owner and current CEO Musk on Thursday posted that he hired a new leader for the company he renamed X Corp.

in April, referring to “her” but not announcing the woman’s name. As of early Friday, he had not responded to the rumors that Yaccarino was his pick.Fischer told “CNN This Morning” Friday that Yaccarino’s expertise could help right the social media platform, which has seen its valuation plunge since Musk’s October takeover as advertisers fled.

In late March, reports said that Twitter ad revenue has plummeted 89% under Musk.“Linda is considered one of the biggest industry leaders in advertising and has been for many years,” Fischer told CNN host Poppy Harlow. “She oversees a very large budget across so many different platforms, mediums and events.

And so she’s definitely the person that you’re going to want to have leading your ads business.”“The question that I have, though, is that for platforms like Twitter, where they’ve long struggled to catch up to Meta and Google, is that they don’t have a lot of small- and medium-sized business advertisers,” she continued. “They rely too heavily on the big brands.”The challenge is that those big brands are Yaccarino’s “bread and butter, the big brands” Fischer said.“I’m curious to see, if and when she comes in, what her plan is for some of those smaller advertisers, not just the big ones on Madison Avenue that she’s used to working with,” she said.Harlow noted that taking over at Twitter also means dealing with the sometimes erratic and volatile Musk.“The thing here is, you don’t know what Elon Musk is going to do in terms of content moderation,” she.