MrBeast Annual Earnings Hit Whopping $82 Million, More Than Double Any Other Digital Creator

variety.com:

Todd Spangler NY Digital Editor MrBeast continues to rake it in. The YouTube mastermind who has orchestrated dozens of over-the-top stunts and big-money giveaways pulled in an estimated $82 million over the past year — more than twice the earnings any other internet creator, according to a new Forbes report.

The figure for MrBeast, whose name is Jimmy Donaldson, is included on the Forbes 2023 Top Creators List, which is the mag’s second annual ranking of the 50 highest-earning and most influential creators across YouTube, TikTok, Instagram, Twitch and other social platforms.

Forbes estimated each creator’s gross earnings between June 2022 and June 2023. MrBeast, the most-followed individual YouTube creator with 186 million subscribers and counting, not only produces hugely popular videos, he also has multiple business endeavors and routinely supports charitable causes. (Forbes’ profile of MrBeast notes in a disclosure that he is set to become a board member of the company once it completes the proposed sale of an 82% stake to auto-technology tycoon Austin Russell valuing Forbes at nearly $800 million.) It’s not all good times and gags in Beast-land: Donaldson currently is engaged in a legal dispute with the virtual restaurant company that operates his MrBeast Burger fast-food chain.

The YouTuber sued Virtual Dining Concepts, seeking to end the deal, alleging among other things that the burgers it served were called “disgusting,” “revolting” and “inedible” and damaged his reputation.