Meta Launches AI Chatbots for Snoop Dogg, MrBeast, Tom Brady, Kendall Jenner, Charli D’Amelio and More
variety.comTodd Spangler NY Digital Editor Meta has turned more than a dozen celebrities and influencers into robots. The tech company, at the Meta Connect 2023 confab Wednesday, announced partnerships with “cultural icons and influencers” to play and embody AI-powered chatbots that will have profiles on Instagram and Facebook.
Those include Snoop Dogg, Charli D’Amelio, MrBeast (Jimmy Donaldson), Kendall Jenner, Tom Brady, Chris Paul, Dwyane Wade and Paris Hilton.
Meta CEO Mark Zuckerberg, in unveiling the new AI chatbots, said the company wanted to create AIs that have distinct personalities, opinions and interests. “This isn’t just gonna be about answering queries,” he said. “This is about entertainment and about helping you do things to connect with the people around you.” For now, the celebrity chatbots respond in text — their avatars don’t actually speak their responses.
Zuckerberg said voice for the AIs will come probably early next year. The celebrity chatbots are in addition to others based on Meta AI, which the company calls “an advanced conversational assistant,” available on WhatsApp, Messenger and Instagram (and will be coming to the Quest 3 headset and Ray-Ban Meta smart-glasses).
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