Midsummer Box Office Hitting $1.88 Billion, -2% From 2022
deadline.comWe’ve had a couple of tentpole missteps here this summer, read Indiana Jones and the Dial of Destiny this weekend with $60M, The Flash and Elemental; putting the running summer box office at $1.88 billion for May 1-July 2.
That’s close to -2% off from the $1.91 billion reached over the same frame last year. All these figures come from Comscore. While the pacing isn’t terrible, the overall industry always likes to exceed year-over-year, especially after that disastrous pandemic which forced theaters to close in 2020-through early March 2021.
Summer 2020 for the May 1-July 2 period only grossed $47.3M. Next to the pre-pandemic summer 2019 which was on Viagra and steroids led by Disney/Marvel Studios’ Avengers: Endgame (delivering $416.7M for that May 1-July 2 play period), summer 2023 is 17% behind that mid-summer which accumulated $2.27 billion.
Still, there’s a lot of hope in July with Mission: Impossible – Dead Reckoning – Part One set to open to a franchise record of $100M over 5-days, and the Barbie and Oppenheimer weekend fueling what could be a near $200M weekend over July 21-23 for all films.
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