‘Indiana Jones’ & The Blase Box Office: Why ‘Dial Of Destiny’ At $60M Opening Isn’t Setting Records For Franchise Finale – Box Office
deadline.comSATURDAY AM: Refresh for chart…and more analysis Disney/Lucasfilm’s Indiana Jones and the Dial of Destiny is still bound to open at the bottom of end of tracking’s projection of $60M as this morning.
I saw an estimate in The Flash vicinity of $55M last night and took an Alka Seltzer out of shock. Hopefully Dial of Destiny doesn’t fall apart tonight and at least stays on course for a Mission: Impossible – Fallout type opening in the $60M range over three days.
That figure might be good for exhibition and popcorn sales over the five-day holiday weekend, but it stinks for a movie that has a reported cost of $250M to near $300M before P&A.
However, since the movie world premiered to lackluster reviews at Cannes, and landed like a wet towel on tracking three weeks ago and didn’t budge its projections despite having significantly louder marketing and publicity global campaign than The Flash, including $90M from promotional partners — it’s been baffling how a storied franchise can end a downer note at the box office in its finale.
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