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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Max Launches New Homepage Personalization System: Here’s How It Works and What Changes Are Next
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variety.com
variety.comJennifer Maas TV Business Writer Max subscribers may not have noticed yet, but Warner Bros. Discovery quietly began rolling out a new homepage personalization system last December, when it began A/B testing the redesign.
Now, as of the end of July, the changes have been implemented across all U.S. adult profiles. So what’s new on the Warner Bros.
Discovery-owned streamer’s homescreen? Essentially, Max is now smarter about which TV shows and movies it recommends for each individual user’s profile — and which ones to stop suggesting, if the data shows you aren’t interested in them.
The goal, as with most of Max’s product updates, is to more efficiently connect viewers with content they love, Warner Bros.
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