Mattel Films Elevates Robbie Brenner to President Following ‘Barbie’ Boom
variety.comMatt Donnelly Senior Film Writer On the heels of the record-breaking performance of “Barbie,” veteran film executive Robbie Brenner has been elevated to president of Mattel Films.
Brenner moves up from her role as executive producer at Mattel, the longstanding toy company that’s spent years switching focus to original content based on its intellectual property under CEO Ynon Kreiz.
She’s been in-house since 2018. “Robbie joined the company five years ago to bring the vision of Mattel Films to life, collaborating with leading filmmakers to make standout quality movies based on our iconic brands that will resonate in culture and appeal to global audiences.
She has done exactly that and so much more, positioning Mattel Films as a key partner for innovative creators, world-class talent, award winning producers, and major studios,” Kreiz said on Wednesday.
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