What's After 'Barbie'? Mattel Shares Plans for Movies Based on Barney, Hot Wheels, Polly Pocket and More
world, following Greta Gerwig's box office-topping adaptation, starring Margot Robbie as the titular doll, Mattel is officially in the moviemaking business — and they're not slowing down anytime soon!Mattel Films has a host of projects in the works, with Mattel CEO Ynon Kreiz and Mattel Films executive producer Robbie Brenner opening up to recently about all the toy-based films they have in development.As far as the possibility of sequels, while Gerwig skated around the question during her promotional interviews for the film, Kreiz pointed out that there's plenty of story to explore in the Barbie canon without making a direct follow-up film.«Barbie, as a brand, has many different iterations. The product lines of Barbie is a very broad brand,» he notes.