Robbie Brenner Promoted To President Of Mattel Films On Heels Of ‘Barbie’ Success
deadline.comFollowing the massive success of its live-action Barbie, Mattel Films has tapped Robbie Brenner as President. She had been Executive Producer of Mattel Films since 2018. “Robbie joined the company five years ago to bring the vision of Mattel Films to life, collaborating with leading filmmakers to make standout quality movies based on our iconic brands that will resonate in culture and appeal to global audiences,” Ynon Kreiz, Mattel’s chairman and CEO, said Wednesday. “She has done exactly that and so much more, positioning Mattel Films as a key partner for innovative creators, world-class talent, award winning producers, and major studios.” “Under Robbie’s leadership, we look forward to continue growing Mattel Films and bringing more exciting stories with cultural impact to the big screen to the delight of fans around the world.” Brenner produced the multiple record-breaking Barbie movie, which was released worldwide on July 21 by Warner Bros.
The year’s highest-grossing film of the year, it was directed by Greta Gerwig, stars Margot Robbie and Ryan Gosling, and is produced in partnership with Margot Robbie and Tom Ackerley of LuckyChap and David Heyman.
Beyond the Barbie movie, Mattel Films has announced 14 live-action motion pictures in active development with major studio partners includes ones based on Mattel IP American Girl, Barney, Hot Wheels, Magic 8 Ball, Matchbox, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View-Master and Wishbone.
Mattel Films is also developing Christmas Balloon, a holiday family drama based on all-new IP. “Throughout my career, I have always gravitated toward creating important movies that have something to say,” Brenner said.
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