Barbie” movie has inspired a cultural phenomenon, contributing to a pink paint shortage and inspiring a fabulously feminine fashion trend, dubbed “Barbiecore.”More than just an aesthetic fad, the Greta Gerwig-directed flick, starring Margot Robbie as the titular Barbie and Ryan Gosling as Ken, has also sparked conversations around mental health and the power of nostalgia.Since the film’s release, Barbie doll sales have reportedly spiked — much of which could be thanks to adult viewers on a search for their “emotional support Barbies,” reported CNN on Tuesday.Recently, adults on social media have shared their newly purchased Mattel dolls, touting the toy in a bid to reconnect with their childhood, reported CNN on Tuesday.The hashtag emotionalsupportbarbie has more than 1.9 million views on TikTok, featuring videos of girls and women — and even men — buying Barbies that look like them, represent their careers or inspire them to be their authentic selves.Many TikTok users in the comments section of these posts rued on the impact of their own emotional support Barbies, as well as other beloved dolls.“My daughter bought me an American girl doll because I never had one as a child.
It definitely heals something,” one person wrote.“My parents couldn’t afford to buy me a Barbie. Time to heal my inner child,” another shared.The official TikTok account for lifestyle and relationships website YourTango also recently posted a video asserting that women who are buying comfort Barbies are “reclaiming play in their lives.”The clips narrations mused: “As women we are expected to grow up and grow out of childish things like dolls and leave them behind.
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