Madonna has thanked Pepsi for “finally” airing the banned advert she starred in over three decades ago.The pop icon teamed up with the soft drink company for the commercial back in 1989.
However, the campaign was axed due to the controversy surrounding the video for Madge’s then-new single, ‘Like A Prayer’.In keeping with the religious connotations of the song, its music video includes a scene featuring burning crosses, and sees Madonna kissing a Black saint.
Pepsi eventually bowed to pressure from religious groups – including the Vatican – by pulling the ad and cutting ties with the singer.On Tuesday night (September 12), however, Pepsi aired the advert in full during the 2023 MTV VMAs to mark the manufacturer’s 125th anniversary.Taking to Instagram afterwards, Madonna shared the 30-second promo along with a message of thanks. “34 years ago I made a commercial with Pepsi to celebrate the release of my song Like a Prayer,” it began.“The commercial was immediately cancelled when I refused to change any scenes in the video where I was kissing a black saint or burning crosses.
Read more on nme.com
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