Barbie Goes to Bloomingdale’s: The Luxury Retailer Announces Barbie-Themed Collections, Pop-Up Shops Ahead of Greta Gerwig Film
Anna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Once upon a time in New York City, the three shopping havens for those in the know were referred to, in the words of Blair Waldorf, “the three B’s”: Bendel’s, Barneys and Bloomingdale’s. Bendel’s shuttered after 123 years in 2018. Next came the Hollywood-adored Barney’s, who closed its doors in 2020. Now, the last old-school, luxury retailer standing is Bloomingdale’s — and one more bold-faced “B” to revel in its glory: Barbie. In honor of Greta Gerwig’s “Barbie,” which releases July 21, Bloomingdale’s decided to go all out in celebrating Mattel’s iconic plastic doll, who we can only assume would be a loyal Bloomies customer if she ever manages to escape Barbie World. On June 20, the retailer announced a series of Barbie-themed exclusive products, collaborations and pop-up shops ahead of the film’s anticipated release on July 21.